Group project for Wasaga Beach Brewing Co.: Wasaga Beach Brewing Company aims to expand their brand by introducing alcohol-free, THC-infused beverages that align with their existing brand identity, rooted in the vibrant Wasaga Beach lifestyle. Beach Fries offers a unique blend of THC-infused drinks designed to elevate relaxation and enjoyment, perfectly capturing the playful, sun-soaked essence of Wasaga Beach while offering consumers a refreshing new way to unwind.
Beach Fries Branding
Advertising: Billboard
Advertising: Street Posters
Marketing: Dynamic Street-Level Signage
Point of Purchase: Standing Coolers
Merchandise: Cooler Bag
Typography: Beach Break
Prater Sans Pro
& Yanone Kaffeesatz
The font choices for Beach Fries effectively capture the brand’s playful, beachy vibe while ensuring clarity and professionalism. Beach Break brings a relaxed, hand-drawn feel to the brand name, perfectly reflecting the carefree Wasaga Beach lifestyle. Prater Sans Pro adds boldness to the flavour names, like "Cerveza," providing contrast and making it stand out while maintaining the brand's approachable, laid-back tone. Yanone Kaffeesatz is used for fine print like the THC label, offering modern, clean legibility at smaller sizes. Together, these fonts create a cohesive, fun, and informative design.