A compelling campaign centered around the headline “For All of Life’s Tiny MoMentos,” strategically emphasizing how Mentos is there for every moment, big or small. The campaign is designed to be memorable and shareable, offering customers a chance to interact with the brand in a meaningful way. The campaign utilizes colours and typography that align closely with the brand’s established identity, ensuring consistency and resonance with the target audience while effectively conveying the brand’s message of being a companion throughout life’s journey.
Mentos Experiential Campaign
Advertising: Street Posters
Advertising: Transit Posters
Advertising: Online
Advertising: Online Targeted (Pinterest)
Mentos Fair
The Mentos Fair is the experiential component for the rollout of the campaign, aligning seamlessly with the brand identity and messaging. The fair aimed to embody the essence of the campaign, providing a fun-filled environment suitable for all ages to celebrate life with the Mentos brand. The primary focus was on creating an immersive experience that fosters engagement between consumers and the brand, serving as a platform for meaningful interactions and memorable moments.
Unlike a traditional photobooth, the pictures will be printed on Mentos with edible ink for visitors to take home as a souvenir or to be enjoyed.
Mentos souvenir from the photobooth.
Visitors can have fun sliding into a Mentos ball pit. Great for kids and those who want a cool photo opportunity to share on Instagram with friends and family.
Unlike a traditional high striker, this one doesn’t measure strength, but celebrates what might be one’s next big accomplishment! Each ‘tick’ represents a different life goal; for example, winning the lotto or landing a dream job. Attendees can aim for what they want and celebrate with Mentos.
For this design, I chose Atrament for the headlines and tagline to evoke a bold and playful feel. Atrament's rounded, thick letterforms are friendly and approachable, making the message pop in a way that feels lighthearted yet eye-catching. It complements the vibrant color scheme and emphasizes the "tiny moments" theme, striking a balance between simplicity and fun.
For the word "Mentos" in Lopers, I wanted to emphasize the product's iconic branding while tying it into the theme of moments. Lopers adds a whimsical, hand-drawn touch that feels lively and playful, perfect for highlighting the spontaneity and freshness associated with the brand. The mix of structured and free-flowing type reflects the brand’s ability to make everyday moments feel special.