Bloom Pop is an organic candy brand specializing in fizzy gummy candies made with the finest natural ingredients. Combining the fun, effervescence of classic fizzy candy with the purity of organic sourcing, offering a playful, guilt-free treat that everyone loves.

Bloom Pop Packaging

For the design of Bloom Pop's packaging, the choice of Candy Machine for the brand name "Bloom Pop" perfectly captures the playful, bubbly nature of the candy. Its bold, rounded characters evoke a sense of fun and excitement, aligning well with the fizzy, organic soft candy concept. The flavour name, "Very Cherry," is set in Dwangku Italic, adding a whimsical, energetic twist with its slightly slanted and hand-drawn aesthetic, emphasizing the fruity and vibrant nature of the flavour. Finally, Yanone Kaffeesatz was chosen for the labels like "No Sugar Added" due to its clean, modern look, which maintains legibility and contrasts the playful elements of the design, providing clarity and a touch of sophistication to the packaging's informative details.

Typography: Candy Machine,

Dwangku Italic &

Yanone Kaffeesatz 

Previous
Previous

Anatomy of Typography

Next
Next

Mentos