Helvetica Neue is a clean, neutral, and versatile typeface, perfectly aligning with the Swiss design style, which emphasizes clarity, readability, and simplicity. This choice modernizes Casamigos, projecting sophistication and balance in a minimalist layout, much like the new bottle design that is sleek and unembellished.

Minoria (used for the headlines in the marketing materials) carries a modern, rustic elegance with its bold yet slightly textured appearance, reflecting the handcrafted, welcoming feel associated with tequila. It evokes authenticity and warmth, making it suitable for a brand like Casamigos, which prides itself on being approachable and premium.