For Rivella Swimwear’s branding, I chose Salmofu for the brand name to evoke a bold, modern, and stylish feel. Its rounded, customized shapes reflect both luxury and playfulness, aligning with Rivella’s unique fashion-forward approach. The distinctive, chunky look of Salmofu gives the brand name a strong presence, ensuring it stands out as both elegant and memorable.

In contrast, Poppins was used for "Swimwear" to add balance and sophistication. Its clean, geometric lines offer a sleek and minimalistic touch that complements the boldness of Salmofu while reinforcing the brand’s luxury identity. This combination helps convey the idea of fashionable swimwear that transitions effortlessly from beach to evening wear, perfectly targeting the high-end, fashion-conscious audience.